Paddy Power Launch Sets New Game Record
Start-up slots developer Red Tiger Gaming is proud to announce the launch of its partnership with Paddy Power
July 27, 2016
Start-up slots developer Red Tiger Gaming is proud to announce the launch of its partnership with Paddy Power.
Red Tiger launched Lucky Wizard, the first of many games to go live on Paddy Power on Friday, immediately securing a record breaking number of plays in the first weekend, at well over one million spins.
"This is truly an amazing launch from Red Tiger, we've never seen anything like it. The sheer volume of play through the first game we put live has outstripped anything that we've ever done here at Paddy Power. Across the board, the KPIs have been phenomenal. We've seen stellar performance from Red Tiger on our Betfair brand and are very excited to see the impact that it is already having at Paddy Power," commented Mike Phelan, Head of Paddy Power Games & Betfair Arcade.
Red Tiger, which also exclusively provides Betfair's 'Macau' casino tab, will now provide its slots, table games, innovative series of progressive jackpots and flexible 'Smart Spins' bonus engine application to Paddy Power. The product roll out on Paddy Power will help the business to stay at the cutting edge of online gaming innovation.
Giles Potter, Commercial Director at Red Tiger added: "The Paddy Power team has been very responsive through the integration process and really helpful in engaging with us to customise some of our platform features to maximise the value that we deliver them through our games and promotional tools. We enjoy working closely with our clients to create innovative marketing solutions to complement our games; Paddy Power has been a great example of this working relationship."
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